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Social Media Analytic Tools
Social media is quickly becoming an important part of any business marketing strategy. It is an excellent tool to market your product and expand your audience, as well as a valuable source of feedback...
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Viral marketing secrets
If you want to promote your business nowadays, it doesn’t matter whether online or offline, you need a good and effective marketing strategy that can give you visibility and a good return on...
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Best social media companies in Mexico
The importance of the internet for businesses is unquestionable. Nine out of ten people look for information on the Internet every single day and 90% of these decide what they’ll buy from what they’ll...
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Retail mobile marketing
A recent survey by ForeSee says that up to 65% of e-commerce site visitors use their smartphones while in the store to visit the retailer’s Web site and 39% use them to check the competitors website....
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2013 Social Media Trends
Nowadays almost 61% of smartphone users access social media sites using their devices. Sites like Facebook, Twitter, Google +, LinkedIn or Instagram have seen an increase in the amount of users that...
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Social and Mobile Marketing
There are already more mobile users in the world than people. And, since mobile penetration keeps growing, mobile social interaction is on the rise too. Social media networks are therefore becoming an...
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Twitter mobile users
Smartphone users go on Twitter twice as much when they are out with their friends. Twitter was born as a platform to be used mainly through mobiles, which is why its messages are up to 140 characters,...
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Twitter advertising pros and cons
Over 57% of the companies include Twitter in their social media strategies and the majority of them they say that by using it their sales have been increased. Usually small businesses used to have an...
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Buy airline tickets with mobile payments
Competition is something natural when we are talking about business. We can say that it is a natural ingredient in every market. There are sectors where competition is higher, and the airline industry...
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Gender differences in mobile phone use and social media apps
Men are from Mars and women are from Venus. Since childhood, we’ve known that. Males and females use their smartphones way too differently. What about social media? The battle of sexes keeps going!...
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Social Media Data Mining
So you have business on Facebook or Twitter; maybe also. But just having different profiles isn’t enough. The essential key to success is how effective they are. Below you will see some tools you can...
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Social and Mobile Marketing
There are already more mobile users in the world than people. And, since mobile penetration keeps growing, mobile social interaction is on the rise too. Social media networks are therefore becoming an...
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Social network usage by age on mobile
The percentage of people who is using “actively” their social media profiles, grows every day. While time ago, teenagers and college students were the ones using social networks, nowadays we can find...
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Social media trends in 2014
This year 2014 is about to finish and it is time to take a look to these previous 12 months to make a resume of the most popular social media trends so we can start preparing our strategy for next...
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Social consumers: is your brand ready to listen, participate and act?
Eight types of social consumer whose actions must know Many companies still fear the final leap to the media and social networks because of being exposed to criticism, complains and negative comments....
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3 unforgivable mistakes in the management of social networks
Market demands are increasing. We don´t need to go too far to see how strong, influential and followed brands, face the crisis, 100% exposed and visible on their social networks. Competition and...
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Making mobile websites searchable
If you have a website, you want it to be visited by the more people the better. You can do this in various ways implementing what is called Search Engine Optimization (SEO). SEO techniques are widely...
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Corporate social media policy
With new technologies today, companies are realizing that they must have more internet presence, and this implies presence in social networks too. Consequently, they need a social media policy that...
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Top 10 social media sites
Social media sites are very popular among internet users, and they have become an essential marketing tool for online business. Here are the top 10 social media sites, ranked by popularity on Alexa:...
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Marketing tips for small business
If you have a business nowadays, you want to be online. But being online doesn’t just mean to appear in some directory or even to have a poor website with your company’s details. You must be proactive...
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