If you want your website to be popular and get a lot of traffic, the first step is to make it rank higher on search engines such as Google. But how does this work? Google uses a series of algorithms that assign a numerical weighting to those elements hyperlinked in a set of documents included in every website, thus measuring their relative importance. Some of these elements weigh more than others, and in some cases this can’t be changed. But there is a series of SEO tips to make the elements of your website more “heavy”, and therefore have Google rank your website higher.
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Content: Make sure the content of your website follows a series of guidelines, like including plenty of HTML that explains what does your website include, matching the title and the URL to the contents, tagging images adequately, etc. Make sure you include multimedia content such as videos, as Google ranks these websites higher than text-only ones.
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Indexability: This refers to how accessible a site is. If you include plenty of meta tags, search engines will have it easier to analyze your website, and therefore rank it. If you also include a sitemap (sitemap.xml), you will make sure that your website is visible for search engines.
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Link popularity: According to Google, this is the most important SEO technique you can use to make your website rank higher. External links pointing to your website generate confidence among users. The more links, the more reliability your website shows, so make sure you include plenty of them.
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Social media: Social networks are all about interaction, so they’re the perfect tool for advertising your website. If you create awareness for your site, you’ll have more traffic, and therefore more rank in Google.
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