Lately we’re seeing a social network marketing strategy that’s becoming popular among those companies that want to increase their number of Twitter followers, it is as simple as buying them. It’s an attractive offer, but it doesn’t work on the long-term. The followers you can buy are usually of poor quality, they are not genuinely connected to your brand and they’ll hardly become real customers.
However, a business with online presence still needs to create a community to be successful online. That’s why we want to share with you 10 useful tips to gain twitter followers and become popular in the blue bird network. Many of these strategies are extensible to other social networks.
10 tips to get more Twitter followers
1. Invest some time in creating an attractive profile.
- a. Use a short name that’s easy to remember and spell.
- b. Write a short bio that describes you and your activity, keep it short and to the point, and include links to other social networks and to your website wherever is possible.
- c. Create a custom background and choose an eye-catching avatar.
- d. Activate the new Twitter profile that allows you to add a header with any design you want. Keeping the old profile design will give your profile an undesired outdated feel.
2. Interact with your followers: Comment, mention, retweet and reply. By doing this, you’ll get more chances of somebody retweeting you, and therefore you’ll reach new audiences that are not already following you. Not to talk about creating engagement with your followers.
3. Follow top users and influencers. Look for the most relevant users in your field. Try to interact with them, and learn from what are the sharing with their audiences and how the use the network. They can be a speedway to get more followers, if you get one of them to follow or retweet you.
4. Don’t use your account just to promote yourself. It’s expected from companies to talk about themselves from time to time, but to build a real and engaged audience you have to share meaningful and interesting content, then a little bragging is allowed.
5. Use hashtags. Using (and creating) hashtags is a great way of making your tweets easier to find, and to search for interesting topics and engage people into conversations. Just do not place hashtags randomly in front of keywords in your tweets.
6. Share your account everywhere. Whenever is possible, try to bring out your twitter account outside Twitter: in conferences, in other social networks, websites, etc. Add twitter widgets to your website…
7. Share other content than text. A picture is worth a thousand words, much more than the 140 characters limit, right? Images and interesting links are heavily shared.
8. Create a contest on your account. Organizing a contest is a great way to create buzz around your brand, engaging old followers and attracting new ones.
9. Use social media managing tools. You can schedule some of your tweets to maintain your account active any time or to share a specific content when it can be most interesting for your audience. Also, tools like Tweetdeck or Hootsuite make it easier to follow other users and maintain conversations with them.
10. The golden rule: Content is king. If you don’t have something interesting to say, it doesn’t matter how many followers you have, people won’t read you.